Akzidenz Grotesk
Type Booklet and Motion
Specifications:
Layouts made in Adobe Indesign. Photo editing done in Adobe Photoshop.
Description:
The foundation behind every sans serif typeface is Akzidenz Grotesk. Learning the about the type, the goal was to curate a personality for the font family that can be translated into a motion.
Objective:
To design a type booklet that goes in-depth into the typeface’s history and a motion that is cohesive with the booklet. The personality takes into consideration the history of the face while putting an interesting twist that is energetic for the audience.
